Pricing

The prices, plan by plan.

Open a plaque to see who it is for, what is in it and how it goes. Each price is what you pay for what its plaque says.

One-page site · $599 · live in 5 business days · first payment $300

Websites

One-page site

A first screen, a few sections and one contact form.

$599

Delivered in 5 business days Details

Best for

A business that needs one clear page and one way to be contacted.

What you get

One page: a first screen and up to five sections
A contact form with spam protection
A layout tested on phone, tablet and desktop screens
Page title, description, sitemap and search markup
Privacy, terms and accessibility pages
Hosting on Cloudflare Pages (or Netlify on request), in an account in your name

Not included

Domain registration fees
Photography
Changes after launch (see maintenance)
Hosting fees. Cloudflare and Netlify have free plans (Netlify pauses a site for the rest of the month if its free credits run out); Vercel needs a paid plan for business use.

How it goes

Day 1: You send your details. We confirm what you get, the price and the date, in writing.
Days 2 to 3: We build the page. You watch a live preview.
Day 4: You tell us what to change.
Day 5: The site goes live on accounts in your name.

Example

Sunridge Pressure Washing

Demo site for an invented company

Read the case study

Open the live demo (opens in a new tab)

Get this

Multi-page site, 5 to 10 pages

Five to ten pages, built to one design.

$1,199

Delivered in 10 business days Details

Best for

A business with several services or places to explain, each on its own page.

What you get

Five to ten pages
Everything in the one-page site
A 404 page and a matching footer on every page
Question-and-answer markup where you have questions to answer

Not included

Domain registration fees
Photography
Online stores and customer logins
Hosting fees. Cloudflare and Netlify have free plans (Netlify pauses a site for the rest of the month if its free credits run out); Vercel needs a paid plan for business use.

How it goes

Day 1: You send your details. We confirm what you get, the price and the date, in writing.
Days 2 to 7: We build the pages. You watch a live preview.
Days 8 to 9: You tell us what to change.
Day 10: The site goes live on accounts in your name.

Example

Tannin Creek Landscape Co.

Demo site for an invented company

Read the case study

Open the live demo (opens in a new tab)

Get this

Online stores

Store on a tuned theme, up to 25 products

A Shopify store on a theme tuned to your brand.

$1,199

Delivered in 10 business days Details

Best for

A business that sells products online and wants a store that loads fast on a phone, without a custom design.

What you get

A Shopify store set up on your own account
Up to 25 products entered
The theme tuned to your brand: colors, fonts and layout
Payments, shipping and tax settings configured with you
Privacy, terms, refund and accessibility pages drafted for the store
Launch on your domain

Not included

Your Shopify plan and payment processing fees (paid to Shopify and your payment provider)
Product photography
Paid store apps
Products beyond 25 (quoted)
A custom-built theme (that is the custom-theme store)

How it goes

Brief and plan in writing
Build and live preview
Your changes
Launch on your account

Example

We are building a demo for this plan now. It appears here, with its measured reports, as soon as it is published and tested.

Get this

Store with a custom-built theme, up to 25 products

A Shopify store on a theme designed and built for your brand.

from $2,499

Delivered in 20 business days Details

Best for

A business that wants a store design nobody else has.

What you get

A Shopify store set up on your own account
Up to 25 products entered
A theme designed and built for your brand, not a tuned stock theme
Payments, shipping and tax settings configured with you
Privacy, terms, refund and accessibility pages drafted for the store
Launch on your domain

Not included

Your Shopify plan and payment processing fees (paid to Shopify and your payment provider)
Product photography
Paid store apps
Products beyond 25 (quoted)

How it goes

Brief and plan in writing
Build and live preview
Your changes
Launch on your account

Get this

Store with subscriptions or memberships

A Shopify store that sells subscriptions, memberships or both, with a members-only area.

from $3,299 up to 25 products

Delivered in 15 business days Details

Best for

A brand that ships every month or sells access to members.

What you get

Everything in the store on a tuned theme
Subscription plans in a subscription app, for example every week, every month or every three months, with the discount you choose
A customer account where subscribers skip, pause, change or cancel without writing to you
A members-only page or collection that only signed-in members can open
Checkout text that shows the price, how often it renews and how to cancel, before the customer pays
Order and renewal emails in your brand
Test orders and a test renewal before launch
A short recorded walkthrough of how to manage subscribers

Not included

The subscription app's own fee, if it has one, paid by you to the app
Your Shopify plan and payment processing fees
Product photography
Products beyond 25 (quoted)
A custom-built theme (that is the custom-theme store)

How it goes

Brief and plan in writing
Build and live preview
Test orders and a test renewal
Launch on your account

Get this

Moving from WordPress

WordPress to Astro migration, up to 10 pages

Move your WordPress site to a faster, lower-upkeep build.

$990

Delivered in 10 business days Details

Best for

A business with a WordPress site that is slow or costs too much to keep up.

What you get

Your pages, text and images rebuilt in Astro with the same look
A permanent redirect from every old address to its new one
Titles, descriptions and page structure carried over
Before and after PageSpeed and security reports
Launch on the hosting you choose, in your name

Not included

A new design (that is priced as a new site)
WooCommerce stores (see the online store)
Features that depend on a plugin with no equivalent (quoted)
Hosting and domain fees
Hosting fees. Cloudflare and Netlify have free plans (Netlify pauses a site for the rest of the month if its free credits run out); Vercel needs a paid plan for business use.

How it goes

Audit of your current site
Plan in writing with the redirect map
Build and live preview
Launch and measure again

Example

We are building a demo for this plan now. It appears here, with its measured reports, as soon as it is published and tested.

Get this

WordPress to Astro migration, up to 25 pages

Move your WordPress site to a faster, lower-upkeep build.

$1,900

More than 25 pages? We quote after we see the site.

Delivered in 15 business days Details

Best for

A business with a larger WordPress site that is slow or costs too much to keep up.

What you get

Your pages, text and images rebuilt in Astro with the same look
A permanent redirect from every old address to its new one
Titles, descriptions and page structure carried over
Before and after PageSpeed and security reports
Launch on the hosting you choose, in your name

Not included

A new design (that is priced as a new site)
WooCommerce stores (see the online store)
Features that depend on a plugin with no equivalent (quoted)
Hosting and domain fees
Hosting fees. Cloudflare and Netlify have free plans (Netlify pauses a site for the rest of the month if its free credits run out); Vercel needs a paid plan for business use.

How it goes

Audit of your current site
Plan in writing with the redirect map
Build and live preview
Launch and measure again

Get this

After launch

Site maintenance

We keep the site current and make quick edits.

$119 per month

Renews monthly. We email you an invoice each month. Cancel anytime.

Details

Best for

A live site that needs someone to keep it current.

What you get

Security and software updates
Quick text and photo edits
Includes up to one hour of edits a month; unused time does not carry over to the next month; extra time is quoted first.

Not included

New pages and redesigns, which are priced before we start
Hosting fees. Cloudflare and Netlify have free plans (Netlify pauses a site for the rest of the month if its free credits run out); Vercel needs a paid plan for business use.

How it goes

You tell us what to change, in an email.
We make the edit.
You check it on the live site.
We keep the software and security updates current.

Get this

Online store maintenance

We keep the store current and make quick edits.

$149 per month

Renews monthly. We email you an invoice each month. Cancel anytime.

Details

Best for

A live store that needs someone to keep it current.

What you get

Security and app updates
Quick product, price and text edits
Includes up to one hour of edits a month; unused time does not carry over to the next month; extra time is quoted first.

Not included

New pages, redesigns and new products beyond quick edits, which are priced before we start
Your Shopify plan fee

How it goes

You tell us what to change, in an email.
We make the edit.
You check it on the live store.
We keep the software and security updates current.

Get this

Speed-up for an existing site

We make your current site load faster, and you see the reports from before and after.

from $349 up to 5 page templates

Delivered in 5 business days Details

Best for

A site that works but loads slowly on a phone.

What you get

PageSpeed reports before we start, on mobile and desktop, with links you can open
Image, font and script fixes on up to 5 page templates
Caching and delivery settings, where your host allows them
PageSpeed reports after, with links you can open

Not included

A new design
Changes your site builder does not allow; we tell you before you pay
A promise of a particular score: some platforms limit what is possible, so we measure before we quote

How it goes

You send the address and access.
We measure and quote the exact price.
We make the fixes on a copy first.
We measure again and send both reports.

Get this

Accessibility check

We test your site the way people with disabilities use it, and write down what to fix.

from $299 up to 10 pages

Delivered in 5 business days Details

Best for

A business that wants to know where its site stands against the WCAG 2.2 AA guidelines.

What you get

Keyboard-only test of every page in scope: menus, forms and buttons
Screen reader test with VoiceOver or NVDA
Color contrast, text size and zoom to 200%
Image descriptions, form labels, headings and link text
An automated scan with axe and Lighthouse, checked by hand
A written report: each problem, where it is, how to fix it, in priority order

Not included

Fixing the problems (quoted separately, or included when we build your site)
A legal opinion or a certificate. We check against the WCAG 2.2 AA guidelines; we do not certify a site.

How it goes

You send the address and the pages that matter most.
We test by keyboard, screen reader and scan.
We write the report in plain English.
We walk you through it by email.

Get this

AI visibility

AI visibility audit

A written report on what AI assistants can and cannot find about your business.

$290

Delivered in 5 business days Details

Best for

A business that wants to know what AI assistants say about it today.

What you get

A report on how AI assistants describe your business today
A list of fixes, in priority order

Not included

Any promise about what an AI assistant will say about you, because we do not control those answers

How it goes

You send your business name and website address.
We ask AI assistants about your business and record their answers.
We write up what is wrong or missing, with fixes in priority order.
You receive the written report.

Get this

AI visibility audit with implementation

The same audit, and we make the fixes.

$690

Delivered in 10 business days Details

Best for

A business that wants the fixes made, not only listed.

What you get

Everything in the audit
We make the fixes on your site

Not included

Any promise about what an AI assistant will say about you

How it goes

You send your business name and website address.
We ask AI assistants about your business and write the report.
We make the fixes on your site.
You review the changes.

Get this

Google Business Profile setup

We set up or clean up your business listing on Google Search and Maps.

$249

You can add it to an AI visibility audit.

Delivered in 3 business days plus Google's own verification time Details

Best for

A local business that wants the right hours, services and photos on Google Maps.

What you get

The profile claimed or created in your own Google account
Category, services, hours, service area and description
Up to 10 of your photos, sized and named
A link to your website that you can track
Help with the verification step Google requires
A one-page guide to answering reviews

Not included

Writing or buying reviews: every review must come from a real customer
A promise of a position on the map: Google decides the order
A mailbox or virtual office address: Google requires a real address for verification

How it goes

You send your business details and photos.
We set up the profile in your account.
You complete Google’s verification.
We check that everything shows correctly.

Get this

Compare at a glance

Prices and delivery times
Service	What you get	Delivery	Price
One-page site	A first screen, a few sections and one contact form.	Delivery: 5 business days	$599
Multi-page site, 5 to 10 pages	Five to ten pages, built to one design.	Delivery: 10 business days	$1,199
Store on a tuned theme, up to 25 products	A Shopify store on a theme tuned to your brand.	Delivery: 10 business days	$1,199
Store with a custom-built theme, up to 25 products	A Shopify store on a theme designed and built for your brand.	Delivery: 20 business days	from $2,499
Store with subscriptions or memberships	A Shopify store that sells subscriptions, memberships or both, with a members-only area.	Delivery: 15 business days	from $3,299 up to 25 products
WordPress to Astro migration, up to 10 pages	Move your WordPress site to a faster, lower-upkeep build.	Delivery: 10 business days	$990
WordPress to Astro migration, up to 25 pages	Move your WordPress site to a faster, lower-upkeep build.	Delivery: 15 business days	$1,900
Site maintenance	We keep the site current and make quick edits.	Delivery: Monthly	$119 per month
Online store maintenance	We keep the store current and make quick edits.	Delivery: Monthly	$149 per month
Speed-up for an existing site	We make your current site load faster, and you see the reports from before and after.	Delivery: 5 business days	from $349 up to 5 page templates
Accessibility check	We test your site the way people with disabilities use it, and write down what to fix.	Delivery: 5 business days	from $299 up to 10 pages
AI visibility audit	A written report on what AI assistants can and cannot find about your business.	Delivery: 5 business days	$290
AI visibility audit with implementation	The same audit, and we make the fixes.	Delivery: 10 business days	$690
Google Business Profile setup	We set up or clean up your business listing on Google Search and Maps.	Delivery: 3 business days plus Google's own verification time	$249

How it goes

You write to us and tell us what the business does.
We send back what you get, the price and the delivery date, in writing.
We build it. You see a live preview and tell us what to change.
The site goes live on accounts opened in your name.

What we need from you

Your business details and what you want the site to say
Photos and a logo, or a note that you have none
Your state license number, if your trade requires one on a website
Accounts for the domain and hosting opened in your name, where we get access and you own them
Feedback on the preview within the delivery window

Payment, changes and refunds

We send a short written summary of what you get and the price, with a secure payment link. You accept the project terms and pay the first payment, and the work starts that day.
We ask for half of the price before we start and half when you approve the finished site, before it goes live on your domain. Audits, checks, the speed-up and the Google Business Profile setup are paid in full at the start.
How you can pay:
- Card, on our payment provider's secure page
- Bank transfer, against our invoice
- PayPal, by PayPal invoice, at the same price
- Escrow.com milestone payments, for projects of $5,000 or more, on request; Escrow.com's fee is paid by the client
- Other methods by written agreement
Your card number never reaches this website. Fees your own bank charges to send a transfer are yours.
Prices do not include sales tax. If a state requires sales tax on your project, we name it in writing before you pay.
Your price includes a first design and two rounds of changes. A round is one list of changes from you.
Extra rounds and changes outside the plan are quoted first, at $79 per hour (two hours minimum per order).
You can cancel in writing until 24 hours have passed since your first payment or until we send you a first preview, whichever comes first, and we then refund your first payment in full, less the fees the payment provider keeps. A first preview is the first link we send you to a live draft of your site or store.
After the cancellation window, the first payment is non-refundable, because it pays for the time we reserved and used.
For a service paid in full at the start, you can cancel in writing until 24 hours have passed since you paid or until we send you any part of the work, whichever comes first, and we then refund the payment in full, less the fees the payment provider keeps. After that, the payment is non-refundable.
If the design is still not right after your two included rounds, you or we may choose to stop instead of continuing with extra rounds at $79 per hour (two hours minimum per order). If the project stops for that reason, we refund half of your first payment, less the fees the payment provider keeps, and the work stays with us.
If we stop a project for a reason on our side, and not because you broke the terms, we refund everything you paid for that project.
If you do not answer within five business days after we send the finished work for approval and remind you, the work counts as approved and the balance is due.
For seven calendar days after launch we fix, at no charge, anything that does not work as the agreement describes. After that, changes are quoted first, or included in a maintenance plan.
A maintenance plan renews monthly and continues month to month until you cancel. The first month is paid at the start, and after that we email you an invoice each month, on the same day of the month as your first payment. There is no minimum term and no cancellation fee. A cancellation takes effect at the end of the month you have paid for, and we send no further invoice. We do not refund part of a month, unless the law of your state requires it.
The domain and hosting account are opened in your name from the start, and you pay them directly. Once the final payment is made, the design, code and every page, text and image made for your site are yours too. Until then, a site stays with us and is shown to you on a private preview, and a store built in your own Shopify account stays closed to the public behind a password page.

How to pay Refunds and cancellations Project terms

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